Video content gets 1200% more shares than text and images combined. People retain 95% of a message when they watch it in a video compared to 10% when reading text. And platforms like Instagram, LinkedIn, and Google are prioritizing video content in their algorithms more than ever.

The truth is simple: your audience wants video. They scroll past static posts. They skip long blocks of text. But they stop for video. They watch, they engage, and most importantly, they remember.

Whether you're trying to explain your product, build trust with your audience, or just stay relevant, video is how you do it. The brands winning right now aren't the ones with the biggest budgets. They're the ones showing up consistently with video content that actually connects.

The question isn't whether you should be using video. It's whether you can afford not to.